A Guide to Jewelry Metals
Where Beauty Begins with Strength and Intention
At ANANTA, every piece of jewelry begins with a choice of form, of feeling, and of foundation. The metal beneath the brilliance plays a quiet yet powerful role. It holds your story, protects your diamond, and shapes how you wear it over time. This guide introduces the fine metals we offer, why we choose them, and how to care for each, so your treasures endure just as your memories do.
Platinum (950)
Enduring. Rare. Unmistakably Refined.
Platinum is our metal of choice for engagement rings, diamond bands, and platinum couple rings for one simple reason. Nothing lasts like platinum. It is one of the strongest precious metals in the world, known for density, purity, and a rich white luster that does not fade or tarnish.
Why We Love It
- Naturally hypoallergenic and 95 percent pure, ideal for sensitive skin
- Heavier and more compact than gold, creating a reassuring sense of weight and substance
- Highly durable, perfect for lifelong wear and especially secure for holding precious diamonds
Platinum vs 18K White Gold
While both metals offer elegance, platinum is denser, more durable, and develops a graceful patina over time. It feels more solid on the hand and offers a prestigious presence that reflects its rarity.
18K white gold offers a slightly lighter feel and a brighter initial sheen. Both are beautiful, and each expresses luxury in a different way.
Care Tip
Platinum may develop a soft satin like finish with time. This patina is prized by many for its antique charm. If you prefer a polished look, our experts can repolish it at any time.
18K Gold
Rich. Balanced. Beautifully Wearable.
Composed of 75 percent pure gold blended with alloys for strength, 18K gold is a global standard for fine jewelry. At ANANTA, we use 18K gold for higher tier lifestyle and fine jewelry collections where elegance and daily durability are both essential.
Why We Love It
- A balanced harmony of purity and strength
- Warm, lustrous tone available in white, yellow, or rose
- Ideal for elevated pieces that mark special occasions or daily sophistication
Care Tip
Clean with a soft cloth and mild soap. For white gold, occasional rhodium replating is recommended to maintain a bright white finish.
14K Gold
Versatile. Durable. Ready for Everyday.
With 58.5 percent pure gold, 14K gold is slightly less rich in color than 18K yet offers excellent durability for active lifestyles. It is a smart option for fine pieces that need to stand up to regular wear while retaining a refined appearance.
Why We Use It
- Excellent strength to beauty ratio
- More budget friendly than 18K
- A great choice for casual elegance and for day to evening wear
Care Tip
Store pieces separately to avoid scratches. A gentle cleaning solution will keep the surface glowing between wears.
9K and 10K Gold
Youthful. Approachable. Lasting.
With about 37.5 to 41.7 percent gold content, these alloys offer an accessible entry into fine jewelry. We reserve 10K gold for our Together Promise collection, a modern and meaningful choice for couples at the beginning of their journey.
Why We Use It
- Reliable durability at a lower price point
- Perfect for youthful and modern designs
- Well suited for first time fine jewelry wearers
Care Tip
Although harder than higher karat gold, regular polishing helps maintain shine over time.
Silver Plated White Gold (925)
Bright. Modern. Lighthearted.
Used in our lifestyle jewelry collections, this material is designed for joyful and easygoing adornment. Silver plated white gold offers a bright and brilliant appearance at an accessible price, ideal for earrings, stackable rings, and fashion forward accents.
Why We Use It
- Lightweight and stylish for everyday wear
- Reflects modern design in a playful form
- Allows creative expression across many price points
Care Tip
Avoid exposure to water, perfumes, or chemicals. Store in a dry pouch and wipe gently after wear.
The ANANTA Promise
Whether you choose the prestige of platinum, the warmth of gold, or the modern sparkle of silver plated styles, each metal is thoughtfully chosen to serve its purpose in both form and feeling. Our experts are here to help you select the right foundation for your story, your style, and your moment.
Because what holds your diamond should be just as timeless.
Treasure your moment with strength, beauty, and intention.
Written by ANANTA Expert: our team of specialists with decades of experience in fine jewelry and gemology.
Each contributor is a certified Gemologist from leading institutes, including GIA and GIT, combining academic rigor with hands-on expertise. Every article is crafted with accuracy, care, and passion, offering you trusted guidance to understand diamonds and jewelry more deeply. With ANANTA Expert, you can be confident that every insight reflects knowledge refined by both heritage and global standards.
Last updated: 5/12/2025