ANANTA, A Name That Means Forever
From the ancient Sanskrit language, ANANTA (อนันทา) means “eternity.” It is a name chosen not for its beauty alone, but for what it represents: a life lived with meaning, a love without end, and moments that endure.
ANANTA is a marque of promises. A quiet vow to honor the most radiant emotions in life and to craft pieces that live beside you, forever.
Our Story
From rare earth to Treasuring Your Moments.
Founded in 1987 at Amarin Plaza in the heart of Bangkok, ANANTA was born from a vision to bring rare beauty to life. In our early years, we became known for exquisite gemstones such as rubies, sapphires, and emeralds, sourced with unwavering precision and integrity.
In 2006, ANANTA became one of Thailand’s first jewelers to offer certified diamonds with transparent education, empowering customers to choose with clarity and confidence. This approach set a new benchmark in the Thai diamond industry.
By 2010, we had become a leader in engagement rings, our signature brown box symbolizing enduring love. Chosen by celebrities and countless couples, ANANTA creations have graced life’s most meaningful moments.
Today, ANANTA continues to evolve as a fine jewelry house where every creation transforms moments, big or small, into timeless treasures that express the character, emotion, and essence of its wearer.
The Precious of Life
Our Philosophy
We believe every moment is worthy of celebration. Not just the grand gestures but the quiet, everyday radiance of life. Jewelry, to us, is more than beauty; it is memory, emotion, and connection, captured in lasting form.
Each piece we create is a companion to your story engraved with meaning, lit with emotion, and designed to be treasured for a lifetime.
To wear ANANTA is to treasure your moment.
To enrich people’s lives and create beautiful memories.
Our Mission
At ANANTA, we believe that jewelry is more than adornment; it’s a vessel of love, emotion, and memory. Our mission is to craft meaningful pieces that accompany life’s most beautiful chapters, and to offer experiences that inspire heartfelt connection. Whether it’s a celebration of new beginnings or everyday joys, we aim to turn every moment into something truly unforgettable.
At the heart of ANANTA are five guiding values
Our Values
- Luxury Redefined
Luxury should feel personal, expressive, and beautifully wearable. Our designs reflect sophistication in simplicity, exclusive, yet approachable.
- Emotional Connection
We create jewelry with soul. Every piece holds a story, a feeling, a memory crafted not just to be seen, but to
be felt.- Memorable Moments
Whether it’s a proposal or a quiet morning, we believe jewelry can transform moments into lasting memories. Every design is made to mark life’s beauty.
- Sustainability
We are committed to ethical practices and thoughtful design from recycled materials to circularity programs and eco-conscious packaging.
- Thai Craftsmanship
As a brand rooted in Thailand, a global center of fine jewelry; we proudly celebrate the mastery of Thai artisans. Every piece carries not only elegance, but heritage passed down through generations.
Truth You Can Treasure
Transparency
We believe that trust begins with openness. At ANANTA, transparency is not just a policy; it’s a promise. We offer only conflict-free natural diamonds and blockchain-certified stones for traceability, and we clearly communicate whether a diamond is natural or lab-grown. Our customers deserve to know every detail behind their jewelry, so they can wear each piece with complete peace of mind.
Giving Back with Intention
Compassion
ANANTA has long believed in the power of giving. From supporting communities affected by natural disasters to donating to healthcare and education initiatives, we are proud to be part of something greater than ourselves. Every year, we commit to causes that reflect our values because beauty means more when it uplifts lives beyond our own.
