We call it Consciously Chosen.
Beyond Ethical: Our Diamond Commitment
More than conflict-free, our diamonds are consciously chosen hand-selected not just for their brilliance, but for their origin. While “conflict-free” is defined by avoiding funding wars, we go further. We reject any diamonds linked to violence, human rights abuses, or environmental destruction. No blood diamonds.
Our Consciously Chosen Diamonds come only from mines and regions that meet stringent labor, trade, and environmental standards places like Botswana, Namibia, South Africa, and Canada. Less than 1% of the world’s natural diamonds meet our requirements. And we work only with suppliers who can trace and verify every diamond’s journey, from the ground to your hands.
These diamonds empower not exploit. They support fair wages, safe working conditions, and real investment in local communities.
Knowing where it comes from. And what it stands for.
Responsible Sourcing
Every metal, every stone, every setting it all matters.
That’s why we source exclusively from partners who uphold strict codes of conduct. Our suppliers must meet environmental and social standards that align with our values from audited factories with fair labor practices, to mining operations pursuing responsible change.
We are also proud to support “Pathway to Consciously Chosen” diamonds from Angola, a country making strong strides in sustainability, traceability, and community development through initiatives like blockchain-powered verification and social investment programs.
A diamond with a story you can see forever.
Blockchain Diamonds
We are one of the first Thai fine jewelry brands to offer blockchain-certified diamonds. With this technology, every step of your diamond’s journey is recorded securely and transparently from mine to market to moment.
This permanent digital record gives you full visibility into your diamond’s origins, helping you wear your values as clearly as your style.
Because to us, luxury is not just how it looks it’s how it lives.
