Diamond Guide
Where Brilliance Begins with Intention
At ANANTA, we believe a diamond is more than just a precious stone; it’s a symbol of something deeply personal. Choosing the right one isn’t just about facts or figures. It’s about finding the one that feels right for your story.
Let this guide walk you through the essentials so you can choose your diamond with clarity, confidence, and meaning.
Understanding the 4Cs
The beauty and value of a diamond are defined by four core characteristics: Cut, Color, Clarity, and Carat.
Cut
Cut is the most important of the 4Cs. It determines how brilliantly a diamond reflects light: how it sparkles, glows, and comes to life. At ANANTA, we only recommend diamonds with Triple Excellent (Excellent in Cut, Polish, and Symmetry), ensuring each stone offers maximum brilliance and balance.
Carat Weight
Carat measures the diamond’s weight. While it can influence the size, it’s only one part of the overall picture. A well-cut, smaller carat diamond may appear larger and more brilliant than a heavier one with poor proportions. At ANANTA, we help you look beyond just weight: toward overall beauty and value.
Color
Diamonds are graded from D (colorless) to Z (light yellow). At ANANTA, we recommend diamonds between D to I from the purest colorless to near-colorless stones, so you can enjoy a timeless look with exceptional clarity to the eye.
Clarity
Clarity refers to the internal and external characteristics of a diamond. For a truly pristine appearance, we recommend diamonds graded IF (Internally Flawless) to VS1 (Very slightly Included 1). These stones are eye-clean and hold their brilliance under close inspection, without visible inclusions.
Diamond Shapes
Shape is one of the first choices you will make, and often the most emotional one. While the Round Brilliant remains the most classic and radiant, modern favorites like Oval and Cushion bring softness and elegance. Emerald and Asscher cuts create an architectural impression with step-cut facets that emphasize clarity. For a bold yet romantic expression, Radiant, Pear, and Marquise shapes offer elongation and distinctive character.
Each shape reflects light in its own way, and some may appear larger than others of the same carat weight. Let your style and emotion guide your choice, for shape is where personality truly shines.
Types of Diamonds: Natural vs. Lab
Diamonds come from two different origins: natural and lab: but both are real diamonds with identical physical, chemical, and optical properties. The main difference lies in how they are formed: natural diamonds are born in the Earth over billions of years, while lab diamonds are created in high-tech labs using advanced scientific processes.
Both are made of carbon atoms arranged in a crystal lattice, both are graded by the same standards, and both sparkle with stunning beauty. Your choice depends on your values: rarity and tradition or innovation and sustainability.
Natural Diamonds
Natural diamonds are timeless treasures formed deep within the Earth’s mantle under immense pressure and heat. Each one is a geological wonder: billions of years old, naturally rare, and entirely unique. No two are ever the same.
At ANANTA, we offer only GIA- or HRD-certified natural diamonds that are responsibly sourced and conflict-free. These diamonds carry a sense of history, permanence, and emotional significance that many couples treasure for engagement rings, heirlooms, and life’s most meaningful moments.
Lab Diamonds
Lab diamonds are created using either CVD (Chemical Vapor Deposition) or HPHT (High Pressure High Temperature) methods that replicate Earth’s natural diamond-forming conditions. The result is a real diamond: indistinguishable from natural diamonds to the naked eye and even to most tools without advanced testing.
At ANANTA, we use only top-grade lab diamonds with high color (D–F), excellent clarity (VS+), and excellent cut. Lab diamonds allow for stunning quality and sustainable values at a more accessible price, making them ideal for modern luxury jewelry without compromise.
The World of Colored Diamonds
Colored diamonds are among the rarest natural gemstones: and the most expressive. Their hues are caused by trace elements or natural crystal distortions during formation. For example, blue diamonds contain boron, yellow diamonds contain nitrogen, and red diamonds get their vivid color from atomic lattice distortion. These colors occur in less than 0.1% of natural diamonds, making them extraordinarily valuable.
At ANANTA, we bring this dreamlike beauty to life through lab-grown colored diamonds, making exquisite hues like red, blue, green, orange, yellow, and purple more accessible: while maintaining superior color saturation, clarity, and ethical origins.
The ANANTA Diamond Selection
Because Not All Diamonds Are Created Equal
Every diamond at ANANTA is carefully hand selected and graded to meet our own uncompromising standards.
Each certified diamond we offer has already passed this meticulous curation, the mark of what we call an ANANTA Premium Diamond.
We go beyond traditional grading. Every ANANTA Premium Diamond must meet five uncompromising criteria:
- Certified by GIA or HRD
Only diamonds certified by the world’s most respected gemological institutes.
- Exceptional Light Performance
Each diamond is selected for its perfect balance of proportion and polish, ensuring brilliance that meets our highest standard, from excellent rounds to the most exquisite fancy shapes.
- None Fluorescence
Fluorescence can cause cloudiness in natural light and reduce long-term value. We only select diamonds with zero fluorescence.
- Eye-Clean Clarity
No visible inclusions to the naked eye, ensuring flawless beauty in every moment.
- Beyond Ethical Diamonds
Chosen with care, reflecting integrity, compassion, and the beauty of responsible craftsmanship.
How to Choose the Right Diamond for You
Start with your priorities.
Do you value sparkle, size, or purity? Let your heart lead the way.
Trust the details ; but also your eye.
Sometimes, the most beautiful stone is the one that simply feels right.
Let us help.
Our expert team is here to guide you, answer your questions, and make the journey effortless and joyful.
The ANANTA Experience
Choosing a diamond with ANANTA is not just about perfection: it’s about emotion.
Every stone we offer is selected with care, precision, and a deep respect for the moment it represents.
Because when you choose ANANTA, you’re not just buying a diamond.
You’re investing in a lifetime of meaning.
Treasure your moment. Begin with brilliance. Begin with ANANTA.
Written by ANANTA Expert: our team of specialists with decades of experience in fine jewelry and gemology.
Each contributor is a certified Gemologist from leading institutes, including GIA and GIT, combining academic rigor with hands-on expertise. Every article is crafted with accuracy, care, and passion, offering you trusted guidance to understand diamonds and jewelry more deeply. With ANANTA Expert, you can be confident that every insight reflects knowledge refined by both heritage and global standards.
Last updated: 5/12/2025