Ananta’s journey of success began 30 years ago when it began retailing jewelry in 1987 under the name “Amarin Bazaar” in Amarin Plaza department store. With many years of experience in the fine jewellery business, merchandising simple yet stylish designs suitable for everyday usage along side sincere customer service. Amarin Bazaar has established itself as one of the largest jewellery stores in Thailand offering high quality gems, diamonds and pearls. The brand also quickly became synonymous with fine jewellery among a large clientele of both Thais and foreigners.
The 1st Ananta store was launched in Central World (Formerly known as World Trade Center) in 2006. Ananta has gained strong recognition because it goes beyond the typical jewelry store. Ananta believes in genuinely educating and advising its clients on the importance of diamond and jewelry selecting processes for the utmost shopping experience and reassuring that our customers are ultimately satisfied with their purchase.

From Then to Now

The 2nd Ananta store was established in Central Rama 9 in 2012 to cater to the brand’s expanding customer base and increasing sales. The 3rd Ananta store quickly followed in Central Ladprao in 2015 with a refreshing store concept that delivered a modern, stylish, yet approachable shopping experience that broadened the appeal of diamond jewelry to a new youthful customer base.



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