Purchasing a piece of jewelry or a precious gemstone may be one of the most pleasurable experiences in one’s life. However for many, buying these precious pieces are very new experiences and may even be very intimidating for some. Often, new clients are lost and unsure of where to start when it comes to diamond knowledge combined with the array of jewelry choices to choose from. Here at Ananta, we recognize & understand this unnerving complication. Which is the reason why we created the straightforward guidelines to give our customers the necessary knowledge and confidence essential in concluding a purchase.